Interbrand

Interbrand | Design Fellow | 2014
UX Thinking // Wireframing // Mockups // Identity & branding // Journey mapping // Moodboarding // Personas // Competitive analysis // Workshops // Client pitches // Agency

For over 40 years, Interbrand is creating iconic work in Brand Strategy, Experience Design, and Brand Valuation for the leading global brand.

The impact: Introduced UX methods to enhance pitches and workshops at traditional marketing agency. I collaborated with 3 creative directors and juggled 6 projects under different stages of the design process - clients included Storm 8, DFW, Google Food, HP, Dignity Health, and the North Face. See select works from workshops and web/mobile redesigns.

Storm 8 Rebrand

DFW experience redesign workshop

Google Food experience redesign

Dignity Health internal tools redesign

HP competitive analysis workshop

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